No matter what industry you work in, your customers need to trust you. And, with 70% of internet users now taking various steps to protect their digital footprint online, your website must be secure.

Creating engaging emails and sending them to well-targeted groups is only half the battle in email marketing. The other half is email deliverability, or ensuring your messages reach their intended inboxes rather than the spam folder.

At one time, tech advancements were a major drain on small businesses.

Housing your software and digital assets in-house once created a financial nightmare many emerging companies couldn't handle. On top of that, threats to security and a complete lack of flexibility made establishing a foothold challenging. That was especially true when going up against established industry heavy hitters.

Aside from being a hub of information, your website should guide customers through the purchase journey. But you can't just have any website. You need a mobile-friendly website.

The main difference between WordPress and Joomla is that WordPress is a user-friendly platform known for blogging and website management, while Joomla offers more flexibility and complex content management options suitable for advanced users. WordPress emphasizes ease of use, while Joomla provides extensive customization and multi-user capabilities.