In the modern world, few things are as important for a business as its website. That's because websites are the main interface through which customers tend to interact with your brand and the main location at which customers make orders. For other types of business, websites are the primary point of communication between clients and employees.

In today's world, your web applications must work properly to capture your audience's attention and keep them on your website for longer than a few seconds. It's a battle to keep potential customers engaged, and you'll lose out on valuable leads if your website isn't performing optimally.

No matter what industry you work in, your customers need to trust you. And, with 70% of internet users now taking various steps to protect their digital footprint online, your website must be secure.

Creating engaging emails and sending them to well-targeted groups is only half the battle in email marketing. The other half is email deliverability, or ensuring your messages reach their intended inboxes rather than the spam folder.

At one time, tech advancements were a major drain on small businesses.

Housing your software and digital assets in-house once created a financial nightmare many emerging companies couldn't handle. On top of that, threats to security and a complete lack of flexibility made establishing a foothold challenging. That was especially true when going up against established industry heavy hitters.