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Performance Tracking > 2025 Valentine's Day > Introduction
WebSitePulse 2025 Valentine's Day Online Retail Performance and Uptime Report
Valentine's Day, the day of love celebrated annually on February 14th, is approaching,
bringing a mix of joy, nostalgia, and sometimes longing. It's a time to celebrate romantic,
familial, or friendly connections and reflect on the people who make life meaningful.
Through gifts, notes, and shared moments, the day creates lasting memories, reminding us of
the power of love in all its forms.
Valentine's Day celebrations have evolved with online shopping, making gift-giving more convenient. From personalized jewelry to gourmet chocolates, e-commerce offers endless options, enabling people to send thoughtful surprises across distances.
Valentine's Day spending in 2025 is projected to reach a record $27.5 billion, surpassing 2024's $25.8 billion and slightly exceeding the previous $27.4 billion record set in 2020. The average consumer is expected to spend $188.81, up from $185.81 last year. More people plan to celebrate the holiday, with 56% of consumers participating (up from 53% in 2024) and men's participation rising from 51% to 55%.
Top Spending Categories:
Spending on family members is expected to reach $4.3 billion (matching 2020's record), and gifts for friends (32%) and co-workers (19%) are at all-time highs.
Online shopping remains dominant at 38%, followed by department stores (34%) and discount stores (29%). These trends increasingly emphasize broader social connections and digital shopping experiences.
As emotions run high on Valentine's Day, businesses face increased expectations to deliver flawless service, ensuring love-filled surprises go smoothly. This Valentine's Day Performance and Uptime Report examines the vital role of reliability during this emotionally significant season, highlighting how industries prepare for and manage the surge in demand.
For the 18 th year, WebSitePulse will monitor 6 popular gift websites. This Performance Report will measure the websites' uptime and response time as the most critical metrics for any web store's availability and reliability.
Web transactions will be measured every 15 minutes simultaneously from 3 different monitoring locations.
In-depth analytical information is also collected and stored in the WebSitePulse system for future reference.
Valentine's Day celebrations have evolved with online shopping, making gift-giving more convenient. From personalized jewelry to gourmet chocolates, e-commerce offers endless options, enabling people to send thoughtful surprises across distances.
Valentine's Day spending in 2025 is projected to reach a record $27.5 billion, surpassing 2024's $25.8 billion and slightly exceeding the previous $27.4 billion record set in 2020. The average consumer is expected to spend $188.81, up from $185.81 last year. More people plan to celebrate the holiday, with 56% of consumers participating (up from 53% in 2024) and men's participation rising from 51% to 55%.
Top Spending Categories:
- Jewelry: $6.5 billion
- Evening out: $5.4 billion
- Flowers: $2.9 billion
- Candy: $2.5 billion
- Greeting cards: $1.4 billion
Spending on family members is expected to reach $4.3 billion (matching 2020's record), and gifts for friends (32%) and co-workers (19%) are at all-time highs.
Online shopping remains dominant at 38%, followed by department stores (34%) and discount stores (29%). These trends increasingly emphasize broader social connections and digital shopping experiences.
As emotions run high on Valentine's Day, businesses face increased expectations to deliver flawless service, ensuring love-filled surprises go smoothly. This Valentine's Day Performance and Uptime Report examines the vital role of reliability during this emotionally significant season, highlighting how industries prepare for and manage the surge in demand.
For the 18 th year, WebSitePulse will monitor 6 popular gift websites. This Performance Report will measure the websites' uptime and response time as the most critical metrics for any web store's availability and reliability.
Web transactions will be measured every 15 minutes simultaneously from 3 different monitoring locations.
In-depth analytical information is also collected and stored in the WebSitePulse system for future reference.
