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Performance Tracking  > 2025 Valentine's Day

WebSitePulse 2025 Valentine's Day Online Retail Performance and Uptime Report


Valentine's Day, the day of love celebrated annually on February 14th, is approaching, bringing a mix of joy, nostalgia, and sometimes longing. It's a time to celebrate romantic, familial, or friendly connections and reflect on the people who make life meaningful. Through gifts, notes, and shared moments, the day creates lasting memories, reminding us of the power of love in all its forms.

Valentine's Day celebrations have evolved with online shopping, making gift-giving more convenient. From personalized jewelry to gourmet chocolates, e-commerce offers endless options, enabling people to send thoughtful surprises across distances.

Valentine's Day spending in 2025 is projected to reach a record $27.5 billion, surpassing 2024's $25.8 billion and slightly exceeding the previous $27.4 billion record set in 2020. The average consumer is expected to spend $188.81, up from $185.81 last year. More people plan to celebrate the holiday, with 56% of consumers participating (up from 53% in 2024) and men's participation rising from 51% to 55%.

Top Spending Categories:
  • Jewelry: $6.5 billion
  • Evening out: $5.4 billion
  • Flowers: $2.9 billion
  • Candy: $2.5 billion
  • Greeting cards: $1.4 billion
Spending on significant others will hit a record $14.6 billion (up from $14.2 billion in 2024).

Spending on family members is expected to reach $4.3 billion (matching 2020's record), and gifts for friends (32%) and co-workers (19%) are at all-time highs.

Online shopping remains dominant at 38%, followed by department stores (34%) and discount stores (29%). These trends increasingly emphasize broader social connections and digital shopping experiences.

As emotions run high on Valentine's Day, businesses face increased expectations to deliver flawless service, ensuring love-filled surprises go smoothly. This Valentine's Day Performance and Uptime Report examines the vital role of reliability during this emotionally significant season, highlighting how industries prepare for and manage the surge in demand.

For the 18 th year, WebSitePulse will monitor 6 popular gift websites. This Performance Report will measure the websites' uptime and response time as the most critical metrics for any web store's availability and reliability.

Web transactions will be measured every 15 minutes simultaneously from 3 different monitoring locations.

In-depth analytical information is also collected and stored in the WebSitePulse system for future reference.
Daily Report for February 10, 2025See report for:


WebSitePulse reports the following results from web performance measurement of the websites participating in the the Holiday Retail Performance and Uptime Report:

The daily Average Response time from all monitored websites was 2.829 sec.

The Average Response time as measured from the US East Coast (Washington DC) was: 2.372 sec.
The Average Response time as measured from the US West Coast (San Francisco, CA) was:3.409 sec.
The Average Response time as measured from the US Central was (Chicago, IL):2.706 sec.

The Best Response time measured from US East Coast (Washington DC):0.814 sec.
The Best Response time measured from US West Coast (San Francisco, CA):2.244 sec.
The Best Response time measured from US Central was (Chicago, IL):1.069 sec.

The typical shopping transaction took the least time for farmgirlflowers.com visitors - 1.376 sec., while the visitors of vermonteddybear.com had to be the most patient, as the shopping transaction there took in average of 4.065 sec.
Three of the monitored websites delivered above-the-average response times for their transactions, while three of them demonstrated below-the-average daily performance.

The daily Average Uptime for the entire Group was 100%.

All websites were available with no interruptions.

Report Highlights

No events of particular importance or possible negative impact on the online visitors' interaction with the Websites included into the 2025 Valentine's Report report were detected during the reported period, and according to WebSitePulse, the Group delivered the expected levels of End-User experience and Customer satisfaction.

Please, scroll down for Detailed Reports and Charts provided by WebSitePulse:

Daily Response Times
Legend:
    brookstone     vermonteddybear     harryanddavid     helzberg     farmgirlflowers 
    gourmetgiftbaskets 

Average Response Times for February 10, 2025
#TargetSan FranciscoChicagoWashingtonAvg. resp. time
1farmgirlflowers.com2.2441.0690.8141.376
2brookstone.com2.3262.0601.8832.090
3harryanddavid.com3.0962.3241.8502.423
4gourmetgiftbaskets.com3.9042.7042.2922.967
5helzberg.com4.3693.9803.8104.053
6vermonteddybear.com4.5164.0983.5814.065

Average Response Times February 01, 2025 - February 10, 2025
#TargetSan FranciscoChicagoWashingtonAvg. resp. time
1farmgirlflowers.com2.8871.3491.0161.751
2brookstone.com2.2702.0701.8252.055
3harryanddavid.com3.1722.3071.9702.483
4gourmetgiftbaskets.com3.9162.7302.3092.985
5helzberg.com4.3793.9693.6994.015
6vermonteddybear.com4.4594.2053.8074.157



Hourly Average Response Times
Select individual website to display:


Legend:
    individual site response times     monitored group average response times 


Average response times by hour for February 10, 2025
TargetHours
000102030405060708091011121314151617181920212223
brookstone2.071.991.962.052.031.981.952.082.022.152.061.932.252.072.152.032.222.132.202.422.092.162.072.09
farmgirlflowers1.341.461.951.571.381.331.351.411.461.501.621.431.161.931.311.391.221.301.251.131.371.111.011.03
gourmetgiftbaskets2.972.812.852.852.812.902.912.972.772.892.993.003.093.063.082.993.042.953.042.972.983.163.083.05
harryanddavid2.522.442.472.542.472.482.322.332.422.362.152.082.462.202.222.542.172.362.322.492.522.513.252.52
helzberg3.723.853.853.943.834.114.553.994.294.064.003.843.745.303.885.293.773.823.773.853.933.983.884.03
vermonteddybear4.283.794.123.953.583.043.893.874.154.214.164.073.964.044.124.124.374.124.394.134.134.524.314.25


Average response times by hour February 01, 2025 - February 10, 2025
TargetHours
000102030405060708091011121314151617181920212223
brookstone2.072.042.041.982.071.941.911.961.992.072.062.022.122.122.102.072.082.072.082.112.162.122.062.06
farmgirlflowers1.771.691.741.721.621.741.641.661.681.712.602.111.791.731.681.791.881.591.641.621.611.771.631.65
gourmetgiftbaskets2.872.882.842.892.932.902.952.972.903.503.262.972.983.392.983.022.952.942.942.892.922.972.912.90
harryanddavid2.512.422.452.472.432.422.442.382.372.372.332.442.622.632.442.632.592.512.352.452.492.522.742.58
helzberg3.863.833.903.913.914.114.053.964.044.074.084.154.504.134.024.084.023.953.974.014.024.023.943.85
vermonteddybear4.154.134.113.883.683.453.513.774.224.264.404.314.354.414.344.354.404.384.334.264.264.354.274.20


Uptime

Uptime February 10, 2025
#TargetSan FranciscoChicagoWashingtonAvg. uptime
1brookstone.com100.000%100.000%100.000%100.000%
2vermonteddybear.com100.000%100.000%100.000%100.000%
3harryanddavid.com100.000%100.000%100.000%100.000%
4helzberg.com100.000%100.000%100.000%100.000%
5farmgirlflowers.com100.000%100.000%100.000%100.000%
6gourmetgiftbaskets.com100.000%100.000%100.000%100.000%

Uptime February 01, 2025 - February 10, 2025
#TargetSan FranciscoChicagoWashingtonAvg. uptime
1brookstone.com100.000%100.000%100.000%100.000%
2harryanddavid.com100.000%100.000%100.000%100.000%
3vermonteddybear.com100.000%100.000%100.000%100.000%
4helzberg.com99.976%100.000%100.000%99.992%
5gourmetgiftbaskets.com100.000%99.974%99.978%99.984%
6farmgirlflowers.com99.536%99.624%99.586%99.582%

Methodology:
The 2024 Valentine's Day Reports reflect a complete fullpage web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between February 1st and February 15th, 2024. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: San Francisco, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:


Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".