As a small business owner, you know that a website is the backbone of your online presence. It's where potential customers go to find out more about your products or services and eventually choose to make a purchase. Besides that, it also significantly impacts your online presence and search engine rankings.

The online market is becoming more competitive every day. An increasing number of online businesses are competing for the same customers.
Therefore, online business owners don't have the luxury of tolerating website issues like crashes. The more your website crashes, the more customers you lose. Even poor page load times increase bounce rates by up to 53%.

In an online age, cyber security is more crucial than ever. It is essential to do business, socialize, and store sensitive information. It is crucial to stay secure online. Whether it's ransomware, phishing emails, or data breaches, countless potential sources of attack can have huge implications and expensive consequences.

“The Internet (or Internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing.” — Wikipedia.

It can be challenging to understand the specific factors that can cause traffic to surge on your website. Sometimes, there are temporary spikes, usually related to sales or special events, and other times, this increase in traffic can be permanent. Website owners should be ready to handle large volumes of visitors as any breakdown, no matter how short-lived, can cause you to lose potential business.