The impact of the internet on the business world cannot be understated, with words like 'revolutionized' and 'elevated' regularly employed to describe the current climate. The last three decades have seen businesses gradually adapting to the internet and performing more and more of their operations online. The advancement of internet-based technology has had businesses racing to keep up to maintain their place amongst the competition. However, not every business has done this adequately, and many giants of the past have fallen along the way due to their inability to stay apace. This is normal, though, and will continue to happen as long as markets stay competitive.

For any company with an online presence, website traffic is essential. The more visitors you attract, the more opportunities you'll have to advertise your brand, establish relationships, and ultimately sell your service or product. This is why a sudden drop in search engine traffic is a frightening prospect since it eventually leads to business losses and lower revenue.

Millions of websites use WordPress for publishing their content, which makes the platform a target for hacking. Its open-source nature exposes the WordPress core code to thousands of viewers, which sounds problematic, but it allows very rapid discovery and correction of vulnerabilities.

Web security for online businesses is not very well understood by many. The influx of content managing systems has led to a lot of online presence that is confused about how online security works. Some people who use these CMS do not know what web security is and how to implement it.

What is an SSL Certificate?

First of all, what is SSL? It is short for Secure Sockets Layer. In simple words and without getting into too many technical details, adding an SSL certificate makes the connection more secure and much safer when you browse, buy, and communicate online.