Email Deliverability 101: Definition and Best Practices

Posted on December 11th, 2023 by Simon Rodgers in Guides, Explainer

Ensuring emails are delivered

Creating engaging emails and sending them to well-targeted groups is only half the battle in email marketing. The other half is email deliverability, or ensuring your messages reach their intended inboxes rather than the spam folder.

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WordPress vs. Joomla: A Comprehensive Guide to Choosing the Right CMS for Your Website

Posted on October 30th, 2023 by Frank Hamilton in Guides, Explainer

WordPress and Joomla logos next ot each other

The main difference between WordPress and Joomla is that WordPress is a user-friendly platform known for blogging and website management, while Joomla offers more flexibility and complex content management options suitable for advanced users. WordPress emphasizes ease of use, while Joomla provides extensive customization and multi-user capabilities.

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How to Improve Core Web Vitals

Posted on September 11th, 2023 by Simon Rodgers in Guides

Core Web Vitals

Gaps in website performance optimization have a devastating effect, and you will surely get strict penalties for making them happen. Websites failing to pass the Google Core Web Vitals assessment can expect their traffic, conversions, and business revenue to go south. And they can only make up the leeway with fast intervention and ingenious strategic planning.

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How to Utilize Dark Web Monitoring Protection

Posted on August 25th, 2023 by Simon Rodgers in Monitoring, Guides

Dark web

Odds are, you've heard about the dark web. Nevertheless, you may be unsure about its threat to your business and how to address it.

The dark web is a set of anonymously hosted websites within the deep web accessible through anonymizing software, commonly "TOR" (The Onion Router). The anonymity these websites provide makes them the perfect online marketplace for illegal activities.

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6 Best Practices for Online Payment Processing Security

Posted on July 31st, 2023 by Simon Rodgers in Guides, Security

Online payment processing

Are you considering taking payments online? Business is booming. E-commerce now accounts for $870 billion annually in the US alone, a 50.5% increase since 2019.

But with more money comes more problems. In 2022, the Federal Trade Commission announced that 8.8 billion dollars were lost to fraud, with identity theft as the number one cause.

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