We increasingly depend on ethernets, servers, wireless routers, and other network infrastructures. People are attached at the hip to glowing, rectangular screens in their pockets. We use these devices for entertainment, shopping, directions, communication, and getting the new. More importantly, for businesses, we log online to get work done.

Email round-trip monitoring is a powerful tool that tracks the full journey of an email from when it is sent to when it is successfully received. This comprehensive monitoring provides real-time insights into the performance and reliability of email systems, helping to identify issues that could affect uptime, deliverability, and overall communication efficiency.

Search engine optimization (SEO) is the art of bringing your site higher in search engine result pages (SERPs) to increase its discoverability and competitive advantage. It involves detecting keywords that your target audience uses, publishing well-optimized content that's easy to crawl and rank for search engines and valuable to users, posting expert content on trusted sources to build credibility, and so on.

Website downtime refers to periods when a website is inaccessible or non-functional due to various issues. This can range from a few seconds to several hours or even days, depending on the severity of the problem and the efficiency of the recovery measures. During downtime, users cannot access the website's services or content, which can result in a loss of business and user trust.

Website availability refers to a website's ability to be accessible and functional for users at all times. It is typically measured by uptime percentage, which indicates the proportion of time a website is operational over a given period. High website availability ensures that users can consistently access the content, services, or products a website offers without interruptions.