You're probably aware of some security best practices to keep your business's digital presence safe. This might include uptime monitoring, security checks, and many others.

As a small business owner, you know that a website is the backbone of your online presence. It's where potential customers go to find out more about your products or services and eventually choose to make a purchase. Besides that, it also significantly impacts your online presence and search engine rankings.

It can be challenging to understand the specific factors that can cause traffic to surge on your website. Sometimes, there are temporary spikes, usually related to sales or special events, and other times, this increase in traffic can be permanent. Website owners should be ready to handle large volumes of visitors as any breakdown, no matter how short-lived, can cause you to lose potential business.

Given the advanced digital age we are in now, a website's uptime and availability determine the success of businesses of all shapes and sizes. There are numerous challenges that each organization must face and overcome to ensure business continuity. One of the top on this list of challenges is website downtime.

Without an online presence, running a business is no longer possible. You can't rely on only social media to reach out to people and provide all information related to your business, from products, descriptions, prices, and functioning hours.