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Performance Tracking  > 2007 Holiday Season

WebSitePulse 2007 Holiday Retail Performance and Uptime Report Summary


For a third consecutive year WebSitePulse monitored ten of the leading online retailers during the most active shopping period of the year - the 2007 Holiday Season. The results are summarized below. Here is a summary of the performance and uptime results we recorded during this period of time:

The top Uptime performer: Target.com. The consistent performance of its online shopping transaction simulating end-user experience resulted in 100% uptime. The number two in our top performers list: Amazon.com following close behind with only a couple of isolated timeouts, which we detected.

The most mentioned names this year: Sears and Kmart. We detected and reported multiple long periods of downtime, most of them occurring on Black Friday (November 23rd), on November 29th and December 26th. Apparently the two websites share a common backend and this is where all the problems seemed to be. After the initial couple outages for Sears it became obvious that when Sears goes down, it is almost certain that Kmart goes down too.

We noticed that scheduled downtimes are pretty common among some of the monitored retailers. BestBuy, CompUSA and CircuitCity usually closed for an hour or two during the small hours to "restock the shelves". CompUSA.com finished last not as a result of serious incidents (although they had one at the beginning of the report period), but because of the scheduled downtimes during the night, which were the longest in the group. With new ownership and announced improvements, hopefully next year we will see better overall performance from CompUSA.com.

A concise list of the serious incidents detected can be found here. The summarized numbers and averages for the entire monitoring period are shown in the tables below:

Average Response times for the whole period
#TargetLos Angeles, CAChicago, ILWashington, DCAvg. resp. time
1circuitcity.com2.8792.4291.7652.358
2toysrus.com4.2142.9131.5902.906
3kmart.com4.4292.8813.4043.571
4radioshack.com4.9273.7942.5063.743
5target.com5.4944.2602.7794.178
6sears.com5.3843.7204.2214.442
7compusa.com4.0444.9754.3564.458
8amazon.com8.6326.9935.5837.069
9walmart.com8.7807.1726.1507.367
10bestbuy.com9.0527.9877.1778.072

Average Uptime for the whole period
#TargetLos Angeles, CAChicago, ILWashington, DCAvg. uptime
1target.com100.000%100.000%100.000%100.000%
2amazon.com100.000%99.988%99.983%99.990%
3radioshack.com99.948%99.996%99.994%99.979%
4toysrus.com99.942%99.921%99.968%99.944%
5bestbuy.com99.532%99.325%99.491%99.449%
6walmart.com98.994%99.017%99.085%99.032%
7circuitcity.com98.719%98.717%98.755%98.730%
8kmart.com98.630%98.538%98.606%98.591%
9sears.com98.118%98.109%98.165%98.131%
10compusa.com96.171%95.857%96.027%96.018%

Best regards, and takeITeasy™ with WebSitePulse™

Iavor Marinoff, CEO

Methodology:
The 2007 Holiday Season Reports reflect a complete web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between November 21, 2007 and January 5, 2008. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: Los Angeles, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:


Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:
  • WebSitePulse should be referred as the "Source" of the information;
  • WebSitePulse should be acknowledged as the owner of the copyrights of the information in the Reports;
  • The texts of the Reports could be changed or altered to better suit the needs and the style of the publisher without prior notice to WebSitePulse. However, the integrity and the meaning of the information should be preserved;

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".