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7 Reasons Why Your Business Needs 24/7 Chat Support

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Posted on September 25th, 2019 by John William in Guest Posts

Live Chat Support

The customer support department is an integral part of any organization. Startup business owner often handles it by themselves; however, medium to large-sized organizations establish separate workforce but in-house hiring or outsourcing to keep their customers happy. They use many proven tactics for user engagement and are still seeking the way to bridge the gap. In today’s digital world, consumers expect companies to respond quickly, and with the growth of social media trends, customer care services have created an entirely different environment to offer instant support.

To keep up with the increasing pace with the latest trends, businesses need to offer 24/7 support to their customers via the live chat system. Moreover, live chat support systems are the main reason that many successful e-commerce stores are doing great business on social media sites as it enables them to connect and interact with their prospects with the help of chatbots and messaging services. Also, they design their e-commerce checkout pages well to increase ROI. While, for some, live Chat is an untapped mystery that keeps the enormous potential to boost up their sales and help them understand their visitor’s behaviors when they visit the site or social media page.

Researches prove that live chat is the topmost digital contact method as 42% of the customers prefer live chat while 16% social media platforms and 23% emails for their support. Also, 77% of consumer don’t purchase from a website if they don’t have a live chat option on their website.

Considering the statistics above, below are the seven reasons elaborating why every business needs to have a live chat support system to support its customer care and services division.

1. Easily Accessible For Customers

Conventional phone support systems were slammed with several queued calls, especially for those businesses who were unable to hire large teams. It was a challenge for them while running a promotional deal or dealing with problematic services. Hence, they end up with an unsatisfied customer pool and frustrated customer care representatives.

Live Chat enables you to assist your prospect instantly in real-time. Also, it saves them from the hassle of long queues and complicated process of IVR. From their view, the service is itself a better initiative to make them happy, and from the business’s perspective, it takes you to one step forward towards your objectives.

Furthermore, emails are still preferred by many companies as a method of communication. But this makes their customers wait for a limited time to get a response; especially when they need instant assistance. Also, some may require customers to sign up before filing a query or concern.

Having a live chat support system helps you to speed up your process of asking questions and provide efficient technical support to your consumers instantly. If you are hosting a webinar or running a promotional live blog for a product or service, you need an instant response system to resolve connectivity issues in real-time. Also, if you are running a discount sale promotion with limited slots, your e-commerce store will need quick sales conversions. They all have to do this while protecting their e-commerce site from hacking and fraud. In both of the above conditions, live chat is the best option to get your potential customer to you and increase sales conversions. Also, you can offer live chat in multiple languages, so you don’t need to hire multilingual representatives. Live chat software is built to be used with translation features, so it will be easier for your team to handle multiple demographic prospects at once.

2. Sales Conversion

A well-planned marketing strategy with proper implementation can help you to channelize your sales funnel and help you to achieve your goals. But the fact is, you still lose lots of potential customers due to the lack of proper live chat support. This software allows you to monitor your visitor’s behavior and integrate them well to analyze their buying behaviors, and by this, you will be able to know their purchase patterns.

“Put your feet in your customer’s shoe to feel their pain,” says Veronica Daniel, Customer support head at King Essay.

The same researches mentioned above prove that 30% of visitors purchase instantly after live chat session because it helps them in decision making of a purchase. This is done by satisfying a customer’s need. Having live chat support is like having a personal assistant in a local store; it helps you decide which product or service is better for your need.

Marketing Conversions

3. Effective Marketing Efforts

Getting the customer to your website needs effective SEO and some serious marketing efforts. This requires you to invest time and money. However, these efforts are of no use if they cannot get you lead effectively. Live Chat enables you to connect with your customers with customized messages to engage them on a personal level. You can use them with tailored content in promotional seasons, discount offers, off-season sales, and package deals as well. This won’t need you to change welcome and greeting messages, just use different messages for different website pages.

Live Chat also significantly decreases your customer care service costs by reducing on-call support. Moreover, with the help of live chat support software, you can interact with a significant customer base at the same time with the same existing team. Your skilled representative can handle three customers at a time on live chat, so you just have to train them to interact simultaneously.

Also, if you are managing customer support from a call center, it will require you to have a fortune in equipment and workforce to handle a large customer base. While having a live chat feature on your website will minimize your cost of representatives and ponderous trunks of phones.

4. Zero Customers Waiting Time

The most recognizable feature for the acceptance and demand of live chat support system is that they decrease customer waiting time. This also enables you to interact with the consumer in real-time while they are about to make a purchase decision. Also, if your customer base is spread to the world, and you are dealing with multiple choirs from different countries or different time zones, it is essential to resolve them quickly to prevent a pile of complaints. That makes you strive hard to provide exceptional customer support. Thanks to Live Chat, you can now interact with every customer, anywhere in the world easier for your business.

Satisfied Customers

Hence, instead of setting up offices in different regions, just provide them with the right customer support on your website via Live Chat. Your potential prospect will need a good internet connection, and you can give them the satisfaction that is 100% free.

5. Connects You with Your Prospect

Live Chat is a must-have feature for every effective website which helps you to communicate with your customer at a personal level by pro-actively greeting and answering them. Auto greeting and chatbots system functions allow them to chat anonymously to a representative without sharing their contact details. Privacy helps them during a sales pitch. It increases customer satisfaction and makes your business more trustworthy, credible, and reliable. Live Chat enables you to interact with human as humans, so having the service on your website will be a win-win situation for your customer and your company.

6. Essential For Business Growth & Credibility

The most challenging job for small businesses is to provide adequate customer support to their growing prospect base without additional expenses. It can be a hurdle for them if they offer telephonic customer support in their office location with limited accommodating capacity. Live chat support system not only enables your representatives to deal with more customers at a time but also give you efficient customer dealing workforce while saving costs. Moreover, it is much convenient to train your agents on live chat then on telephonic services.

Business Growth

Let’s take an example of a non-technical customer who is having trouble installing new software because he has just lost his account password. You cannot assist him in a call effectively as it will going to take a lot of time. While on a live chat, you can guide them with stepwise instructions along with screenshots to help them deal with the issue successfully.

7. Better For Lead Generation

You are interacting with your clients directly and instantly using social media platforms, so what is the need for live chat software? This question often comes in our mind. The answer is; live chat enables you to interact with your client directly and instantly with a secure back up that you may lack on social media. Although social media platforms may be useful to deal with customers, it is an unorganized way to deal with back and forth amount of data and backup. Live Chat not only documents your entire customer conversation history for future reference but also provide you with the reports to help you analyze your conversions and strategic implementation of planning.

Google analytics integration is the best choice to track buying behaviors and purchase trends.  Hence, if you have an online store or an e-commerce business on social media, you can easily integrate live chat software with your page directly even when you don’t have a website to offer customer support.

Conclusion

Providing your customer with the best service and support is an essential part of building a robust relationship. It is a never-ending process that lays the foundation with targeted training and effective usage of tools of a successful business to make your prospect happy and satisfied. Most of the companies rely on social media platforms to show their presence and establish brand awareness; however, they need to turn every stone to get their customers to themselves and to hear about their concerns. Live Chat is one of the core channels of digital communication that holds a paramount necessity for the growth of a business; hence, it should not be ignored.

John William

John William is a qualified customer support consultant and trainer. Currently, he is working as a technical writer at the Australian Master. John continuously keeps himself updated with the latest trends in the industry. He has previous experience of working as a customer service representative at Crowd Writer.

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