There was a time when getting traffic to your website was simple.

But those days are long gone.

According to research, only 3.45% of web pages get any traffic nowadays, and out of those, a mere 1.94% see between one and ten monthly visits. With Google tweaking its ranking factors seemingly every other week and over 2 billion websites competing for attention, getting eyes on your site has become an uphill battle.

More than 300 billion emails are sent every day, a staggering number. If you focus more on business-related emails, the average office worker sends 40 emails per day, and the average person receives 121 business-related emails every day. With so many emails being sent and received, is it any surprise that a lot end up in the spam folder?

Search engine optimization (SEO) is the art of bringing your site higher in search engine result pages (SERPs) to increase its discoverability and competitive advantage. It involves detecting keywords that your target audience uses, publishing well-optimized content that's easy to crawl and rank for search engines and valuable to users, posting expert content on trusted sources to build credibility, and so on.

Are you running your business on SaaS applications? Then, you'll know that the convenience and flexibility that come with it are unbeatable. However, there's an area you need to pay special attention to so you can ensure your business success. Running a business reliant on cloud-based solutions means SaaS security is more important than ever.

Website downtime refers to periods when a website is inaccessible or non-functional due to various issues. This can range from a few seconds to several hours or even days, depending on the severity of the problem and the efficiency of the recovery measures. During downtime, users cannot access the website's services or content, which can result in a loss of business and user trust.