We increasingly depend on ethernets, servers, wireless routers, and other network infrastructures. People are attached at the hip to glowing, rectangular screens in their pockets. We use these devices for entertainment, shopping, directions, communication, and getting the new. More importantly, for businesses, we log online to get work done.

Email round-trip monitoring is a powerful tool that tracks the full journey of an email from when it is sent to when it is successfully received. This comprehensive monitoring provides real-time insights into the performance and reliability of email systems, helping to identify issues that could affect uptime, deliverability, and overall communication efficiency.

There was a time when getting traffic to your website was simple.

But those days are long gone.

According to research, only 3.45% of web pages get any traffic nowadays, and out of those, a mere 1.94% see between one and ten monthly visits. With Google tweaking its ranking factors seemingly every other week and over 2 billion websites competing for attention, getting eyes on your site has become an uphill battle.

More than 300 billion emails are sent every day, a staggering number. If you focus more on business-related emails, the average office worker sends 40 emails per day, and the average person receives 121 business-related emails every day. With so many emails being sent and received, is it any surprise that a lot end up in the spam folder?

Search engine optimization (SEO) is the art of bringing your site higher in search engine result pages (SERPs) to increase its discoverability and competitive advantage. It involves detecting keywords that your target audience uses, publishing well-optimized content that's easy to crawl and rank for search engines and valuable to users, posting expert content on trusted sources to build credibility, and so on.